AERIN

 

Immagine

“Estee è stato un modello incredibile. Lei mi ha insegnato l’importanza della passione, dello stile, del duro lavoro, della famiglia e, naturalmente, di tutte le cose belle. Il suo sogno di far sentire le donne belle e speciali ancora vive di oggi. La mia visione è quella di creare un marchio di bellezza e stile di vita adatto sia alla mia generazione che a quelle a seguire.

Così Aerin Lauder scrive nel suo magnifico sito internet, in cui fa respirare tranquillità e sicurezza in ogni sua parte.

Aerin è un marchio di stile di vita globale, ispirato alla fondatrice della firma, uno stile semplice, senza sforzo o pretese.

 L’obiettivo del marchio è quello di consentire alle donne di sentirsi sicure di sè e belle con la creazione di prodotti di alta qualità, che riflettono la facilità caratteristica di Lauder e la raffinatezza, il gusto per la bellezza, gli accessori moda, e le varie categorie d’arredo. Aerin ha un aspetto decisamente moderno che parla alle donne con vite frenetiche che desiderano trovare gusto nella moda e la creatività.

Estee was an incredible role model. She taught me the importance of passion, style, hard work, family and, of course, all things beautiful. Her dream to make women feel beautiful and special still lives on today. My vision is to create a beauty and lifestyle brand shaped for my generation and those to follow.”

So Aerin Lauder writes in his wonderful website, which breathe peace and security in all its parts.

AERIN is a global lifestyle brand inspired by the founder’s signature, effortless style.  The brand’s goal is to enable women to feel confident and beautiful by creating high quality products, reflective of Lauder’s personal ease and sophistication, in the beauty, fashion accessories, and home décor categories.  AERIN has a distinctly modern feel that speaks to women with busy lives who are inspired by fashion and creativity. 

A graduate of the University of Pennsylvania’s Annenberg School of Communications, she began her career at Estée Lauder in 1992 and held various executive roles including Senior Vice President and Creative Director.   She maintains her role as Style and Image Director for Estee Lauder.

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